Plant-based drinks are guaranteed to catch the eye of free-from and vegan shoppers, but is your offer going to keep them coming back for more? Delamere Dairy has launched a smaller ‘on the go’ offering of its Planted range of dairy free drinks that capitalise on the ready-to-drink sector targeting lunchtime chillers and food on the move.
The range comprises four flavours, Oat Drink with Banana, Coconut Drink with Cocoa, Almond Drink with Coffee and Oat Drink with Date & Vanilla.
While suitable for those following specialist diets, Planted also appeals to more mainstream consumers looking for great tasting refreshment. Planted is a source of calcium for maintenance of bones & teeth, vitamin D for calcium and phosphorous absorption and B12 for normal function of the immune system.
Planted has partnered with the Woodland Trust, the UK’s largest woodland conservation charity, to stand up for trees and support the work they do. 1p from every 330ml carton and 2p from every 1 litre carton sold will be donated to the Woodland Trust to plant and protect trees and woods across the UK.
Pat Brunt, Sales & Marketing Director for Delamere comments: “We have built a strong reputation over many years for speciality drinks and we are really proud of the Planted proposition.The range is designed to target those wanting a dairy free, chilled drink that delivers on taste. We’ve seen healthy sales in supermarkets of the 1L carton and it seemed a natural move for the range to be consumed on the go.”
“The Planted range is a natural extension to Delamere Dairy’s proven track record in supplying alternative dairy products to the market,” says managing director Ed Salt. “Planted delivers a range of ‘take home’ and ‘on the go’ drinks, suitable for dairy-free consumers, vegans, or people just looking for a healthy refreshment, and the key is that they taste fantastic.”
All the drinks are approved by the Vegetarian Society as suitable for Vegans.