Twinings have been creating high quality and innovative teas for over 300 years, delighting consumers with premium, consistent flavours which meet their evolving tastes. As consumers increasingly look to incorporate healthier options into their daily diet, they are pro-actively choosing tea to do this. 84% of the UK population drink tea regularly and almost half of all households now buy into speciality, green and fruit teas making it a lucrative and dynamic category for retailers.
Tea is evolving quickly to provide a diverse range of flavours and health benefits which meet the needs of different shoppers and Twinings have been at the very heart of this trend. Consumers are becoming more interested in unique and exciting flavour combinations which stray outside of traditional tea boundaries. Twinings have been at the forefront of fulfilling these demands with the innovative Infusions range including Twinings Pure Peppermint and Twinings Strawberry & Raspberry. Equally, where consumers are looking to their favourite brew to restore calm and tranquillity in a hectic world, products such as Twinings Camomile and Twinings Green Tea & Pomegranate have been developed for these occasions.
The range of Twinings teas pro-actively empowers loyal drinkers to enjoy a hassle-free and healthy lifestyle, building sunshine from the inside out. Yet at the same time, in responding to consumer need and creating exciting and inspiring products, it helps ensure that retailers are also able to generate healthy and hassle-free profits.